This project is a concept design for a new ‘Meet & Eat’ multipurpose facility at the Adidas Group’s corporate headquarters in Herzognaurach, where it has been based since its inception. Stage V of the World of Sports Headquarters will see the development of two new buildings, including a new office facility in the southeast campus and a multipurpose facility that will service both the existing campus and the new expansion.

The Meet & Eat is to be the first point of engagement with the World of Sports for VIPs and visitors, as well as a second home for employees of the Adidas Group. It provides a diverse range of activities, including conference spaces, food and beverage outlets, in addition to VIP space and promotion facilities. This hybrid program is unique to the World of Sports and presents a complex architectural challenge.

The design for the Meet & Eat building is formed as a series of discrete pavilions in the landscape, connected by a common atrium and shared space. Each function zone is accommodated in a separate volume, arranged to form a constellation of pavilions that are oriented towards the key access points and features of the surrounding masterplan. The pavilions are held together by a flexible use atrium, which forms the main access to all parts of the building, as well as a flexible use space that accommodates overflow from the different functional pavilions, as well as the co-working component of the brief.